Project Description

Global Multimedia Communication

Course ID – GKA-039

The structure ot the Global Multimedia Communication master’s degree and what defines the concept, motivation and content of each subject, is the one specified below:

|. Municipal communication. One ot the most serious problems that institutions have, especially regarding policies, is that they do not know how to convey the message. To carry out this chain of action—reaction ot the news, local media are essential. These media have become obsolete due to a lack of participation in new technologies. Municipal communication is essential for short—term information. It is an important sector, especially for its readers, and is a potential field of business.

2. Specialized journalism. Journalism and information are general fields. In a global world, one of the  professional opportunities is specialization. This is aimed at the media. The specialized journalist has a specific objective in paper, online, radio and television media.

3. Radio & TV. New technologies and applications are changing radio and television consumption in all its forms. With mobile phones, everyone carries a radio device, a music player, a podcast application, an iTunes application, or a TV streaming connection. This means that there is a goal of selective consumption. Some listen online, others on podcast, streaming… The consumer loyal to a single product is in danger of extinction. Given these new digital trends, this means that the platforms have been transformed and are offering a new business model. This will vary with the consumer in mind.

The professional must understand that there is no longer only AM and FM on the radio; that on television there are not only conventional channels. There are other platforms that must be covered by global and local companies. Therefore, there are platforms on the internet that have the same functions that radio and television channels had in the past. All these platforms represent a completely new scenario for the media. In some countries, the so—called “niche content” is broadcast through subscription services. They are specific content for a consumer with a specific objective who wants to consume specific programming. The reason is: The consumer wants to control what he consumes, and this gives him satisfaction at any time, anywhere, and at any agee.

The world of radio and television has changed since the moment chains and platforms offer consumers their products at any time, anywhere and at any age.

4. Media. The media is those that simultaneously receive an unlimited number of audiences. The media is the interaction between the communicator and the audience. In particular, the communicator is usually unique. The same does not happen with the public. You must meet these conditions: be big, be heterogeneous and be anonymous. The media are an instrument of communication and not the communicative act itself.

5. Mobile journalism. The mobile is part of our lives. Integrated applications, especially a convertible camera into a video recorder, have made many anonymous reporters. Photographs or videos of any possible event are taken, before the news. The proximity of this technology is an unprecedented source of information until a few years ago. The mobile has become a new technological support for journalists. Since it has revolutionized the media, it has become a field of innovation in global communication. Mobile journalism should take advantage of the possibilities offered by mobile phones with a new tool to disseminate content. MOJO communication

– Mobile journalism – became one of the indispensable trends in the medium.

6. Communication Department. Integral communication _ is affecting companies and institutions. This integration involves coordinating the different forms of internal and _ external communication, strategies, images and brands. This implies constant change and ongoing learning by business leaders and other institutional professionals for the management of content and corporate identity, from recogniable brand logos to public reputations. That is why these professionals must be up to date on image studies, corporate culture studies, strategic plans, contact techniques, relations with the media, and strategy.

7. Global Marketing. The concept of Content Marketing means creating and distributing relevant and attractive content for the consumer. Therefore, the communicator must focus his work on the research, generation and _ distribution of content. The communicator must create a link between the brand and the consumer. The concept of brand journalism — the creation of media within a non—informative brand or company — consists of offering the consumer quality content that can be useful, irrespective of the brand, incorporating general news, websites or blogs. Brand content seeks to generate content that linked both to a brand and to the consumer.

8. Transmedia. In today’s communicative world, the role of transmedia is essential because through it the contents are managed and expanded. The content is distributed in various formats and platforms through transmedia narration.

9. Data Visualization. The visualization of data consists of the process of searching, interpretation, and comparison/contrast that allows the professional a deep and detailed knowledge to transform data into information. The professional must analyze the data for significance, interpret them so that they are understandable, and finally communicate information to the user. Then you must interpret the selected data so that they are understandable. Hire them to not build monsters. Finally communicate the information obtained to the user. The professional must be clear about what he wants to communicate and how he wants to do it.

The structure of the master Multimedia Global Communication is the one specified below:

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Global Multimedia Communication

Course ID – GKA-039

Module 1: Occidental Identity

Occidental Identity

Ancient and Classic Heritage

Relations between State and Religion

Module 2: Municipal communication


Online press

Press at the service of the institutions

Target readers

Municipal information model

A business plan

Module 3: Specialized journalism

Judicial journalism

Sports journalism

Economic journalism

Political journalism

Social journalism

Module 4: Radio & TV

Transmission and access to news

Coverage and reception of the public

Interaction and utility

Support and resources to communicate

Module 5: Media

Digital content: how to create it, how to manage it and how to distribute it

Generate informative content in the media

Writing for the media

Investigative journalism

Big data and its use in the media

Professional entrepreneurship

Module 6: Mobile journalism

MOJO, the 21st century journalist

Applications for content production

Microcapsule content

Consumption of MOJO by users

MOJO applications in the media

Module 7: Communication Directorate

Plan and manage business objectives

Internal and external communication plans

Integration of communication with companies and institutions

Corporate identity of brand and image

Module 8: Global Marketing

Content marketing

Brand Journalism

Brand content

Story creation



Module 9: Transmedia

Narrative: how to structure it to reach the consumer

Experience: design a transmedia experience

Hearings: knowledge of the hearings

Platforms: more global media

Business models: payment, freemium, sponsorship, crowfunding,


Execution: basic strategies for each project

Transmedia documentary production

Transmedia photography

Module 10: Data Visualization

The process of analytical data

Techniques and methodology

Descriptive and multivariate statistics


Tools: LightningChart, SAS Visual Analytics, Software Tableau, O Lik View,

Gephi, Manye eyes, Google Fusion Table, Quadrigram, Nodebox, R,

Infogram, DB Data Driven, Visionaris

Final Project Master (FPM)

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